Question 1

What is Profify?

Accepted Answer

Profify is a profit-analytics platform for Indian direct-to-consumer (D2C) e-commerce brands. It connects Shopify, Meta Ads, Google Ads, Shiprocket and payment gateways, then calculates true net profit per order and per product after COGS, shipping freight, RTO losses, gateway fees and ad spend.

Question 2

How does Profify handle COD and RTO?

Accepted Answer

Profify books revenue only when an order is delivered, not when it is placed. A return-to-origin (RTO) is charged the forward freight, the return leg and the ad spend that bought it, so a failed COD order shows as the loss it actually is rather than a missing sale.

Question 3

How is Profify different from Triple Whale or Polar Analytics?

Accepted Answer

Triple Whale, Polar Analytics and Lifetimely are built for prepaid Western storefronts with low return rates. Profify is built for Indian COD economics, where roughly a third of COD orders return. It treats RTO, courier freight and GST-inclusive costing as first-class, and predicts the final delivery rate of orders still in transit.

Question 4

What does Profify cost?

Accepted Answer

Profify has three plans billed monthly in Indian rupees: Starter at ₹4,599, Growth at ₹8,599 and Scale at ₹21,599. Starter allows one account per integration, Growth two, and Scale three, with extra account slots available.

Question 5

Which integrations does Profify support?

Accepted Answer

Shopify for orders, products and customers; Meta Ads and Google Ads for spend and attribution; Shiprocket and NimbusPost for shipping and RTO; Razorpay and Cashfree for settlements and gateway fees. Daily CSV upload is supported for every source as well.

Question 6

Does Profify use AI?

Accepted Answer

Yes. Profify includes an AI analyst that answers questions about your own data — why profit dropped, which products lose money, what to scale, and next month's forecast. It queries your live figures through tools rather than guessing, so the numbers it quotes are real.

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